October 27, 2025
The CAN Active Insights platform is a collective initiative to provide data and analytics that drive decisions in sport, physical activity, recreation, and parks.
The Canadian Fitness and Lifestyle Research Institute (CFLRI), the Canadian Parks and Recreation Association (CPRA), and the Sport Information Resource Centre (SIRC) are proud to announce the upcoming launch of the CAN Active Insights platform.
With 500+ municipalities and sector organizations already involved in the National Infrastructure Database, CAN Active Insights brings new layers of data intelligence into one platform. This includes the launch of Measuring Impact (Social Value), which enables organizations to automatically report on the $ community savings they’re generating by getting residents more active.
Designed as a collaborative initiative to empower decision-makers across Canada, the platform will gather and transform data into powerful evidence that shapes the future of sport, physical activity, recreation, and parks from coast-to-coast-to-coast.
More than ever, there is a need for contextualized insights and evidence that translates data into clear policy and planning guidance. This visionary Canadian platform will transform infrastructure, participation, and economic impact data into powerful insights, ultimately helping decision-makers plan, fund, and evaluate with confidence.
Be the first to see the impact of the CAN Active Insights platform and stay up to date as the details become available by signing up: https://mailchi.mp/sirc/can-active-insights
“Building on established, trusted, and tested data and tools,” said Dr. Christine Cameron, President of the Canadian Fitness and Lifestyle Research Institute (CFLRI). “CAN Active Insights will harmonize and increase the breadth and depth of the information available to assess the impact of, and to inform decision-making for sport, physical activity, and recreation opportunities.”
“Good data informs smart decisions,” said Martin Sampson, CEO of the Canadian Parks and Recreation Association (CPRA). “CAN Active Insights is the evolution of a number of key initiatives that will help all levels of government and sport, physical activity, recreation, and parks leaders across Canada turn information into action – supporting stronger, healthier, and more resilient communities.”
“SIRC is thrilled to be part of this initiative that will provide extensive insights to sport organizations from coast-to-coast-to-coast,” shared Kim Gurtler, SIRC CEO. “Even more, we couldn’t be more excited to work with our partner sports to creating additional meaning of the data and insights from the portal.”
Backed by over 150 years of combined experience, the CFLRI, SIRC, and CPRA, alongside their respective networks, are uniting to deliver a trusted, expert-led solution for the sport, physical activity, recreation, and parks sector. The CAN Active Insights platform builds on the Measuring Impact tool as well as the National Infrastructure Database, and will include even more of Canada’s unique infrastructure, participation, and surveillance systems to align with federal and provincial policy needs.
About the Canadian Fitness and Lifestyle Research Institute (CFLRI)
The CFLRI is a registered not-for-profit applied research institution governed by a Board of Directors of academics and professionals in policy, public health, physical activity, sport, and recreation. It studies Canadians’ participation in physical activity and sport, the factors influencing it, and the capacity of systems and environments to support it. Its core goal is to provide credible data and insights to inform evidence-based policy and practice across Canada.
About the Canadian Parks and Recreation Association (CPRA)
CPRA is a national organization championing the vital role the recreation and parks sector makes towards creating healthy, vibrant, and resilient communities across Canada. CPRA advances individual well-being, fosters social inclusion and connectedness, and promotes environmental sustainability through advocacy, knowledge-sharing, and capacity-building. Its membership includes 13 provincial and territorial recreation and parks associations and their extensive networks, serving over 90% of Canadian communities.
About the Sport Information Resource Centre (SIRC)
The Sport Information Resource Centre (SIRC) is Canada’s leader in sport knowledge. Through research, insights, and knowledge sharing, SIRC helps build a stronger, more inclusive, and evidence-informed Canadian sport system. Learn more at sirc.ca.
Contact
To learn more, please get in touch: [email protected]
