Determine exactly what’s needed to meet the current and future needs of local populations. Backed by best-practice data modeling and trusted by governments and consultants alike, these reports provide actionable insights for new sites, upgrades, or area-wide planning.
Mapping shows the site location/area and associated drive time catchment, overlaid with nearby competitors who offer similar, or like-for-like programs and services.
Mapping that illustrates the site/area and predicted user catchments at a detailed local level, within specified drive-time catchment bands, overlaid with nearby competitors offering similar or like-for-like programs and services.
Map shows the site/area and associated demand for leisure, fitness, recreation and sport facilities, taking into account the drive-time decay.
Map shows the site/area and predicted users in the specified drive time catchment. This also factors in local competition and profile of the site/area.
Experian Mosaic segment profiles are detailed for your proposed site/area catchment to assist with targeted marketing and communications efforts.
Shows the projected number of members and associated visits across gym, swimming and group fitness for Aquatic and Recreation Operators, and projected participation for Sport. This includes modelling for the current year, as well as for 10 years into the future. Also captured as part of modelling is the optimal weekly price point for All Access and Aquatic only memberships.
View the optimal programs, according to local demand, across wet and dry-based classes from within the drive time catchment area, supported further through the ActiveXchange network insights.
Understand the optimal capacity for a fitness based facility, which is determined by maximising the member per station ratio to achieve the greatest possible yield. Additionally, the Typical Visit Pattern outlays peak periods of demand and usage across your site/area to assist in planning operational resources.
Undertake regional or national gap analysis to identify the next hotspots for new provision, factoring population forecasts. This helps clients often gain first mover advantage.
modules
Evidence who you are reaching and benefiting
Know the community savings you are generating
If you’re looking to leverage data for more informed decision-making or to better connect across your network, please get in touch with our team.
