By combining member data, household insights and AI-driven forecasting, the Market Demand & Gaps module shows where activity is increasing, where gaps remain, and how to align investment for the greatest impact.
The Market Demand & Gaps module combines member data, population insights and conversion mapping to show where growth opportunities exist and where provision is falling short. It equips sporting bodies, facility operators, governments and brands with clear evidence to focus resources, unlock growth and stay ahead of the competition.
Map where demand is increasing and align services to capture first-mover advantage.
Highlight gaps in provision and ensure equitable access to facilities and programs.
Use conversion data to improve engagement, grow participation and boost retention.
Back strategies and funding bids with evidence that shows where resources will deliver the most impact.
Explore the geographic spread and density of registered participants to understand current engagement, and where you’re already strong.
Understand the potential market based on population characteristics, behaviours and forecasts, so you can target emerging opportunities.
Compare demand against current membership to spot under-performing areas and focus efforts where they’ll have the biggest impact.
The Gaps & Priorities Dashboard highlights where community demand is not being met, showing under-served areas and over-supplied segments. These insights help delivery and property teams, planners and investors balance provision, protect funding, and ensure funding goes where it delivers the greatest market reach and impact.
From tailored club insights to real-time movement data reporting, the City of Belmont is turning data into a practical resource for both community engagement and internal operations. This has resulted in smarter planning, stronger partnerships and more opportunities for the local community to be active.
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If your team operates a large scale program across any of our regions and is looking to better leverage data and achieve any of the following, please get in touch with our team.
