Social Value

available for:

Know the community savings you are generating​

This module provides credible and accurate valuations of the monetary savings facilities, sports and recreation networks generate for society, aligned with national reporting standards.

+$ 0

Typically, over $500 in Social Value is generated for every regularly active member.

features

Understand, evidence and communicate your community impact

This module converts participation data into a measurable dollar value, revealing how being physically active reduces health risks, supports mental wellbeing, and improves productivity and educational attainment. It provides a credible and consistent way to show the broader economic and social benefits generated through your facilities, sports or programs, helping you secure investment, inform policy, and connect with a wider range of stakeholders.

Accurate

Calculated at the individual participant level using verified visit and attendance data. Demographic and community factors are applied to ensure health, mitigation and societal costs reflect the latest published evidence.

Consistent

Automatically collated from source data systems to ensure updates and comparisons remain reliable over time, supporting consistency across venues, partners and reporting periods.

Credible

Developed in partnership with leading research experts and grounded in international best practice, ensuring every outcome aligns with recognised standards for sport, recreation and community health.

Validated

Regularly benchmarked against national datasets and research findings to ensure predictions reflect real-world outcomes and withstand scrutiny across policy, funding and research contexts.

Designed for decision-makers shaping active and engaged communities

Facilities & clubs

Quantify the health savings your leisure facilities and sites generate for your local community.

Sports & programs

Quantify the health savings your sport or program generates for your local community.

Planners & funders

Quantify the health savings the various sports & programs in your Local Government Area generate.

indicators

Measure the health, wellbeing and productivity outcomes of being active

Aligned closely with International Guidelines for Physical Activity and configured to each country, the Social Value model reflects how physical activity participation reduces prevalence (risk) across key health and wellbeing indicators. 

Chronic

Acute

Learn to swim

report inclusions

Understand, evidence and communicate your community impact

The model generates a savings/contribution estimate (Social Value) at an individual participant level across contributing indicators and categories.

summary

Totals

  • Total eligible & contributing participants
  • Total Social Value generated
  • Social Value generated per participant
  • Total community benefit by category
  • Total community benefit by location
  • Total community benefit by local government authority

WHO

Community benefit by:

  • Gender
  • Age & gender
  • Deprivation
  • Category/indicator & gender
  • Category/indicator & age
  • Category/indicator & deprivation

WHERE

Community benefit by:

  • Activity location
  • Local government authority
  • Category/indicator & activity location
  • Category/indicator & local government authority

BY INDICATOR

Community benefit per indicator by:

  • Gender
  • Age
  • Deprivation
  • Activity location
  • Local government authority
  • Indicatory/category

OVER TIME

Community benefit over time by:

  • Activity location
  • Age
  • Gender
  • Deprivation
  • Local government authority
  • Category/indicator

optional

Forecast Social Value

Forecast your potential Social Value using ActiveXchange’s demand forecasting.

Celebrating World Leisure Day 2025: Overcoming barriers and building intergenerational connections through leisure​

For World Leisure Day (April 16), we showcased a facility in Melbourne that was creating real, measurable community impact, captured through our newly enhanced Social Value module.

In 2024 alone, this facility generated over $28 million in estimated community savings, demonstrating the transformative role leisure can play when access, programming, and data work together.

activexchange's social value award

Celebrating impact across the network

This is awarded every quarter to the facilities and teams who have generated the highest relative increase in Social Value in each period.

Richmond Recreation Centre

$4.29m

yearly Social Value generated

Top 3 indicators

$1.32m

Reduced Risk of Drowning

$758k

Improved Educational Outcomes

$754k

Mental Health Benefits

Ian Thorpe Aquatic Centre

$12.76m

yearly Social Value generated

Top 3 indicators

$4.15m

Mental Health Benefits

$1.95m

Improved Educational Outcomes

$1.42m

Health System Savings

Richmond Recreation Centre

$6.01m

yearly Social Value generated

Top 3 indicators

$1.53m

Mental Health Benefits

$932k

Reduced Risk of Dementia​

$926k

Health System Savings

Michael Wenden Aquatic Leisure Centre

$1.47m

yearly Social Value generated

Top 3 indicators

$878k

Reduced Risk of Drowning

$148k

Mental Health Benefits

$124k

Reduced Risk of Dementia

Cardinia Life

$3.32m

yearly Social Value generated

Top 3 indicators

$1.25m

Reduced Risk of Drowning

$510k

Mental Health Benefits

$422k

Reduced Risk of Dementia

Shifting the conversation to community impact​

ActiveXchange has supported YMCA SA in turning basic operational data into actionable business intelligence, unlocking new ways to improve both service delivery and marketing efforts.

Through interactive maps, dashboards and, in particular, social value insights, they’re now able to measure what matters most: the real-world impact of their services. It’s helped shift the focus from just financial metrics to meaningful community outcomes.

products

Recommended Add-Ons

Acquire

Focus resources to generate more customers and members cheaper

Programs

Enhance your timetable to drive increased bookings and member lifetime value

Community Reach

Evidence who you are reaching and benefiting

Growth intelligence starts here

If you’re looking to leverage data for more informed decision-making or to better connect across your network, please get in touch with our team.