Community Reach helps you understand how representative your member and participant base truly is, and where opportunities exist to engage those currently missing out.
Those who can accurately evidence their current and potential diversity, equity, and inclusion outcomes secure up to 50% more funding.
By connecting participation and user data with granular community population datasets, Community Reach delivers a consistent, joined-up view across places, spaces and activities, showing which groups are engaged, which are underserved, and where opportunities exist to increase equity and inclusion.
Compare participation data with local population profiles to see how well your programs and activities reflect the communities you serve.
Use evidence on who’s engaging, and who’s not, to guide campaigns, programs and collaborations that grow inclusion and retention.
View key demographic and engagement insights side by side to see how your participants compare to the wider community.
Show measurable reach, inclusion and equity outcomes to strengthen funding proposals and demonstrate community impact.
Compare your actual members and participants against the people living in your surrounding area. Highlight where certain groups are over- or under-represented compared to the community average.
See how each site or facility is performing, and quickly identify which locations are connecting strongly with their communities, and where more outreach or programming might be needed.
Community Reach profiles current and recent participants & members alongside community population datasets including:
Adapt programs and outreach to engage a more representative member and participant base.
Benchmark participation trends, identify gaps across age, gender and background, and grow inclusion through targeted initiatives.
Guide investment and policy decisions using community-wide insights, and report on engagement and equity across your network.
ActiveXchange is helping sporting bodies like Basketball England unlock the value of participation data to prove impact, attract investment, demonstrate social value, and unlock commercial opportunities, ultimately driving sustainable growth and financial security for their sport.
products
If you’re looking to leverage data for more informed decision-making or to better connect across your network, please get in touch with our team.
