PartnerMatch connects consumer propensity data with participant/member and visitor (movement) data to reveal how specific brands and brand categories align with sport, recreation, event and destination audiences.
PartnerMatch connects brands, agencies and rights holders, making it easy to evidence audiences and create partnerships that deliver both commercial growth and community impact.
Find that perfect match!
Discover your target audience across sports, recreation, events and destinations.
Evidence your audience reach and better connect with commercial partners.
PartnerMatch empowers brands and agencies to move beyond guesswork, using live participation and Movement Data to connect with the right audience at the right time.
For brands and agencies, discover your target audience(s), ensuring you select the most relevant properties at the right time, every time.
ActiveXchange has unrivalled integrated data coverage and market visibility, so brands can stay alert to the most relevant properties and target audiences as they come together, staying ahead of the curve.
Objectively assess your current sponsorship (audiences) reach against upcoming prospect opportunities to ensure you’re reaching an optimal brand-fit audience.
Get even more focus, filter by demographics, market segmentation, and home location metrics to ensure sponsorship and advertising has an exact product-brand (sales conversion) fit.
Your sponsorship investment helps delivery teams reach further, driving even more active and engaged communities, and enabling brands to achieve ESG objectives, which ActiveXchange can support you measure through Community Reach and Social Value.
Brands can securely integrate their own customer data and/or use Movement Data across retail locations to generate live customer profiles. These profiles map back to our sponsorship audience database, highlighting emerging ‘high-match’ opportunities.
PartnerMatch helps you showcase the unique value of your audiences, making it easy to demonstrate brand alignment, sell your reach with confidence, and unlock new sponsorship opportunities.
Rugby FC of Los Angeles has recently used PartnerMatch to drive additional stadium and sponsorship revenue by better understanding match attendees’ consumer profiles and brand affinities.
Other recent examples include:
Gain key insights into how your participant and/or attendance audience aligns with retail brands, using advanced consumer propensity profiling, with the ability to track this profile back over several years.
See how your audience compares with the wider market, knowing the specific type of audience you’re attracting, and leverage this insight to drive and retain effective sponsorship partnerships.
Agencies and brands are already looking to discover their next activation partnerships through PartnerMatch, meaning your data does the running for you, forging new commercial opportunities.
Export key insights from PartnerMatch to enhance sponsorship decks, providing the metrics that brands really need to see, to demonstrate the true commercial value of your reach.
ActiveXchange is helping sporting bodies like Basketball England unlock the value of participation data to prove impact, attract investment, demonstrate social value, and unlock commercial opportunities.
i-media are now supporting their network to make more informed media buying decisions through Movement Data.
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If you’re looking to leverage data for more informed decision-making or to better connect across your network, please get in touch with our team.
