Identify areas to focus on by benchmarking your performance against relevant market comparisons. With features like performance snapshots, demographic insights, and club & sport metrics, you’ll gain a clear understanding of joiners, leavers, and total members.
Segmented campaigns can drive a 760% increase in revenue, compared to non-segmented campaigns.
[1]
Snapshot growth reports automatically generated, to help focus local resources to reach and attract more members.
Understand the segment distribution of your members or customers, and compare it against the wider market.
Gain a clear understanding of demand within the local community, including its levels, composition, and accessibility. Identify the portion of demand that is serviceable within your catchment area and uncover who is currently underserved by the market.
Pinpoint areas within the local community where serviceable demand exists but is not currently being met by the market.
Customer and member profiles and behaviour characteristics can be compared to the market to better understand and target your audience.
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Know what good looks like so where to focus next
Enhance your timetable to drive increased bookings and member lifetime value
Know the community savings you are generating
Evidence who you are reaching and benefiting
If you’re looking to leverage data for more informed decision-making or to better connect across your network, please get in touch with our team.
[1] According to the Data & Marketing Association (DMA), marketers have found a 760% increase in email revenue from segmented campaigns.
