Hockey ACT has one of Australia’s most equal representations of males and females participating in the sport (females 50.6% and males 49.4%).
Their promotion of gender equality and inclusion within the sport has the ability to inspire local communities and continues to highlight the critical role sport plays in Australia and around the world.
Understand and identify priority areas for growth, utilising demand conversion rates. Overlay with demographic insights in targeted areas and conversion rate of population.
Develop knowledge of local demographics around clubs and venues, in addition to understanding the equitable balance of membership enrolments across any given suburb/Local Government Area to drive informed decision making.
Evidencing the proportion of members by gender, age and location – ability to drive deeper to suburb level (SA2). The Membership Rate indicates stronger performance in their key high participation areas and relative even spread of membership by age.
Community Profiling overlay shows population data by “Language Other Than English” to inform of areas were targeted programs can help increase the reach and impact of Hockey.
Analysis of participation and conversion rates helped identify suburbs with strong potential for membership growth, guiding local recruitment strategies and venue resourcing.
By mapping households that speak a language other than English, Hockey ACT is now better positioned to tailor programs and communications that resonate with multicultural communities.
Demographic insights allowed Hockey ACT to demonstrate their inclusive reach and community impact, strengthening relationships with stakeholders and partners across government and sport.
