Located just east of the Perth CBD and home to more than 42,000 residents, the City of Belmont has a proud history of supporting active lifestyles. In recent years, the City has deepened its commitment to evidence-based decision-making by using ActiveXchange data intelligence to guide projects across sport, recreation and open space planning.
From tailored club insights to real-time movement data reporting, the City of Belmont is turning data into a practical resource for both community engagement and internal operations. This has resulted in smarter planning, stronger partnerships and more opportunities for the local community to be active.
To help local sporting and recreation clubs make more informed decisions, the City of Belmont developed a series of bi-annual Club Profiles. These reports provide code-specific insights such as member demand, gender and age distribution, conversion rates and location-based trends.
Delivered as multi-page summaries, these profiles have been well received by clubs and are helping to strengthen their planning, programming and community reach. The City plans to continue and expand the initiative as a key support tool for club development.
Community feedback highlighted that safety and lighting were major barriers to evening physical activity during winter months. In response, the City launched the Winter Night Lights program in 2024, switching on reserve floodlights from 5:30pm – 8:00pm at five locations across between May and September.
Movement Data was used to compare activity at each reserve between 2023 (unlit) and 2024 (lit), with heatmaps and hourly visitation data showing a substantial increase in evening movement. The evidence supported the City’s decision to bring the program back in 2025, with plans to potentially expand it in the future.
With a wide range of parks and open spaces across the City, the Parks team wanted a clearer picture of which locations were seeing the most community use. By leveraging monthly Movement Data reports and suburb-level people activity graphics, the City developed a streamlined reporting process to track park usage.
This evolving project is helping inform future maintenance and budget allocation decisions, ensuring that high-use areas are prioritised and resources are used efficiently. The automated reporting has been particularly valuable in simplifying what would otherwise be a complex and time-consuming task.
As part of its work to renew the City of Belmont Recreation Strategy (2025–2030), the Leisure Services team is using data from the ActiveXchange for Government platform to provide insight and guide priorities, working in partnership with the City of Belmont’s current tools and resources. The data is helping identify what and where residents are actively recreating (in and out of the City of Belmont) as well as providing valuable insight in populations at risk of inactivity.
This early evidence base is feeding into community consultation and strategic planning, ensuring that the final strategy reflects real local needs and future growth areas. The City is committed to ensuring the strategy delivers inclusive, accessible and demand-led outcomes across its sport and recreation network.
