The City of Armadale (CoA), through its Club Pulse initiative, has leveraged ActiveXchange’s data intelligence platform to provide data insights and support to local sporting clubs within its jurisdiction. Club Pulse has become an invaluable tool aimed at fostering the growth, development, and sustainability of these clubs.
By utilising ActiveXchange’s platform, the City of Armadale gains access to real-time data and insights regarding membership trends, conversion rates, projected demand and community demographics.
The initiative helps sporting clubs and bodies identify strategies to enhance operations & programming, increase participation rates, and improve the overall sporting experience for residents.
Increase participation of sports within the City of Armadale.
Engage clubs that are struggling, and identify strategies to enhance operations and programming.
Provide high functioning clubs with growth and sustainability opportunities.
Shows the total number of registered sport players that reside in the CoA. This can be broken down into SA2 (Statistical Area Level 2), or suburb.
Shows the total number of registered sport players that reside in the CoA. This can be broken down into SA2 (Statistical Area Level 2), or suburb.
Shows the registered members who play within the CoA. The data can be filtered to show specific age brackets. The CoA has identified that sports clubs can experience the most growth in a relatively short period of time through focusing on their juniors. Furthermore, the graph also shows the membership rate compared to other sports, in addition to membership rates for metro and rural areas.
Shows the current membership compared to the predicted demand in 2030. This provides a snapshot of where the biggest growth areas are likely to be so that resources can be focused and strategies implemented in advance.
Provides a breakdown of membership by gender, which can also be filtered down by age group. This enables the CoA to identify opportunities to implement strategies to better engage a specific gender in a certain age group.
Traditionally, the juniors are heavily represented in this data, so understanding how the membership changes across the age brackets is imperative to ensuring participation rates remain strong.
The mapping layers within the platform can provide a variety of insights when multiple elements are overlaid. For example the below map shows:
Hovering over the areas on the map (when the conversion mapping is overlaid) enables CoA to see exactly for that SA2 how many members there are, the estimated demand and the conversion rate. The CoA could look at areas of low conversion and, for example, approach nearby schools to implement programs for a specific sport to grow interest and participation.
In a data driven world, the ActiveXchange platform provides our LGA with detailed information to improve decision making which supports us to better serve our community.
