ActiveXchange is delighted to announce the appointment of Alexandra Ash as Chair of ActiveXchange for the APAC region. This comes at a really exciting stage in the ActiveXchange journey with the launch of several key national partnerships, and the successful close of a seed funding round which will accelerate our service offering and growth.
Alexandra’s extensive experience at the YMCA, Western Leisure Services and as CEO of Gymnastics Australia and most recently as President of the Royal Life Saving Society will further align how ActiveXchange works hand in hand with the sector, respecting the individual data journeys and levels of data maturity of each organisation.
On joining ActiveXchange, Alexandra commented “The opportunity to take on this role and lead the APAC region for ActiveXchange is irresistible. With the ongoing need for greater data and consumer insights to drive decision making, ActiveXchange is at the forefront to amplify opportunities for sport, leisure and recreation industries. I am thrilled to continue to work with Martin, with his guidance as an Ambassador, and to work alongside Alex and the team.’
Alexandra steps into the role previously championed by Martin Sheppard, who has guided ActiveXchange since it’s full launch in 2019. This has seen ActiveXchange bring together data on millions of members and participants to provide a first-of-its-kind insight service across Australia and New Zealand. Martin’s also played an important role to driving ActiveXchange’s expansion into North America and Europe. Martin steps into an Ambassador role and will continue to support and guide the organisation.
“On behalf of the Group Board, Exec and Leadership teams I’d like to thank Martin for such an important contribution. His passion, expertise and hands on support has made a huge difference. In the early months and years of any company you need sector leaders to believe in a vision and help you to nurture concepts – I couldn’t have asked for more.” Alex Burrows, Founder and Group CEO of ActiveXchange
“I’m excited to see ActiveXchange has grown and established itself globally as the pre-eminent data intelligent company for movement, community sport and recreation facilities as well as sport participation needs. After 4 years the time is right to step down and allow the next generation of leaders to shape ActiveXchange for the future and we couldn’t ask for a better person that Alexandra Ash.” Martin Sheppard
ActiveXchange overview
ActiveXchange believes easy access to high-quality, safe and relevant physical activity opportunities is a human right for anyone, globally. To support achieve this mission, ActiveXchange connects millions of data points every week to help organisations better connect with their communities, whether this be residents, members, customers, stakeholders or strategic and commercial partners.
ActiveXchange’s data intelligence services are already used to inform planning, investment and operational decisions being made by hundreds of sport, facility operator, consultant, commercial and government organisations across Australasia. This involves placing the most progressive, relevant and joined up data intelligence at the fingertips of those who really need it most, when they need it. This also means a network of organisations are able to work much closer with their own communities and partners, while also collaborating more efficiently and effectively across a joined up growing digital network, discovering new partnership opportunities.
