i-media, leaders in Motorway Service Area out-of-home (OOH) advertising in the UK, are now supporting their clients and partners to make more informed media buying decisions through ActiveXchange’s Movement Data modules. This collaboration will further strengthen i-media and their client’s understanding of motorway audiences through a combination of cutting-edge GPS movement data to track visits and visitor point of origins, alongside market segmentation and visitor consumer insights. It helps advertising clients to efficiently and effectively discover their target audience(s) across the network of 132 locations and over 250 million annual visitors.
i-media has adopted ActiveXchange’s innovative Movement Data and PartnerMatch modules to build upon their existing Automatic Number Plate Recognition (ANPR) ad-tech. These modules bring together actionable insights on visitor movements, audience segmentation and consumer behaviour, helping agencies and brands discover and connect with target audiences across i-media’s expansive Intelligent Motoring Media Network.
This partnership leverages the power of ActiveXchange’s data-driven technology to deliver:
i-media are at the forefront of applying data to connect location audiences with the most relevant brands, so it’s been exciting to work closely with their team to further shape this solution. A solution that is very application to our wider network of organisations who own and operate assets. ActiveXchange continues to seek out, integrate and process the most relevant datasets to provide a simple (data privacy compliant) view on how best to reach and ‘activate’ different types of people.
We’re thrilled to partner with ActiveXchange and further build our understanding of the 6.6m weekly visitors to Motorway Service Areas (MSA’s). i-media are the Intelligent Motoring Media Network. Alongside our ANPR Ad-tech solution, ActiveXchanges Movement Data and Partner Match modules bring clients the opportunity to better reach their audiences. The modules deliver us greater audience segmentation, and connect the dots of motorway journeys by delivering insights around our audience's point of origin and their movements when on site. We are excited to bring these solutions to our clients in 2025.
For more information about the partnership, please contact:
