ActiveXchange empowers teams and businesses by seamlessly integrating data from membership management, CRM or point of sale systems, and transforming it into actionable insights.
Our AI-driven technology automates data processing, including enriching it with contextual datasets, turning raw data into growth intelligence.
Through ActiveXchange, you can then share select intelligence with a broad collaborative network, including government and brand sponsorship partners, expanding your data’s reach and increasing your returns and impact.
DATA SOURCES
We source data from first-party and third-party providers, integrating AI-driven analytics for deeper insights.
Secure, encrypted data directly from clients – this data includes non-personally identifiable information, activities, and infrastructure & facility data.
Public data from ABS, Stats NZ, and licensed consumer insights, enhanced with AI for predictive analytics
We purchase third-party data from a wide range of data providers which includes consumer profiles, drive-time, location and movement, and risk data.
Secure, encrypted data directly from clients – this data includes non-personally identifiable information, activities, and infrastructure & facility data.
Public data from Statistics Canada, and licensed consumer insights, enhanced with AI for predictive analytics.
We purchase third-party data from a wide range of data providers which includes consumer profiles, drive-time, location and movement, and risk data.
Secure, encrypted data directly from clients – this data includes non-personally identifiable information, activities, and infrastructure & facility data.
Public data from the Office of National Statistics and Sport England’s Active Places Power, and licensed consumer insights, enhanced with AI for predictive analytics.
We purchase third-party data from a wide range of data providers which includes consumer profiles, drive-time, location and movement data.
In this episode, Alex Burrows, founder of ActiveXchange, is joined by regional leaders John Oxley (UK), Alexandra Ash (Australia), and Mike Roma (North America) to explore what it means to be “data ready” in the ever-evolving landscape of sport, recreation, and physical activity.
Our awards
Our awards reflect our commitment to delivering exceptional data solutions that empower communities, teams, businesses, and partners to make meaningful, informed decisions.





our data commitment
No delivery entity ever sees or accesses another source entity’s data unless explicitly permitted. No individual or company outside of ActiveXchange's immediate data team has access to data unless explicitly permitted.
ActiveXchange commits to supporting all partner entities involved in the initiatives we manage to enhance the value of intelligence generated - if you do not benefit, we do not expect your data to be provided.
Wherever possible data transfers are managed over a dedicated, secure, password protected FTP server or a direct API transfer, working closely with your existing third party member management system.
The administration or delivery body always remains the Data Owner and can request that data sharing is terminated and account deleted at any stage.
No personal data is ever used to contact an individual.
If you’re looking to leverage data for more informed decision-making or to better connect across your network, please get in touch with our team.