Data Intelligence

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Data integration for smarter growth

ActiveXchange empowers teams and businesses by seamlessly integrating data from membership management, CRM or point of sale systems, and transforming it into actionable insights.

Our AI-driven technology automates data processing, including enriching it with contextual datasets, turning raw data into growth intelligence.

Through ActiveXchange, you can then share select intelligence with a broad collaborative network, including government and brand sponsorship partners, expanding your data’s reach and increasing your returns and impact.

DATA SOURCES

Diverse data streams driving actionable intelligence

We source data from first-party and third-party providers, integrating AI-driven analytics for deeper insights.

First-Party Data

Secure, encrypted data directly from clients – this data includes non-personally identifiable information, activities, and infrastructure & facility data.

Third-Party Data

Public & Open Source

Public data from ABS, Stats NZ, and licensed consumer insights, enhanced with AI for predictive analytics

Third-Party Data

PAID LICENSE

We purchase third-party data from a wide range of data providers which includes consumer profiles, drive-time, location and movement, and risk data.

First-Party Data

Secure, encrypted data directly from clients – this data includes non-personally identifiable information, activities, and infrastructure & facility data.

Third-Party Data

Public & Open Source

Public data from Statistics Canada, and licensed consumer insights, enhanced with AI for predictive analytics.

Third-Party Data

PAID LICENSE

We purchase third-party data from a wide range of data providers which includes consumer profiles, drive-time, location and movement, and risk data.

First-Party Data

Secure, encrypted data directly from clients – this data includes non-personally identifiable information, activities, and infrastructure & facility data.

Third-Party Data

Public & Open Source

Public data from the Office of National Statistics and Sport England’s Active Places Power, and licensed consumer insights, enhanced with AI for predictive analytics.

Third-Party Data

PAID LICENSE

We purchase third-party data from a wide range of data providers which includes consumer profiles, drive-time, location and movement data.

podcast

Being data ready in 2025

In this episode, Alex Burrows, founder of ActiveXchange, is joined by regional leaders John Oxley (UK), Alexandra Ash (Australia), and Mike Roma (North America) to explore what it means to be “data ready” in the ever-evolving landscape of sport, recreation, and physical activity.

Our awards

We’re proud to be acknowledged for our innovation and impact

Our awards reflect our commitment to delivering exceptional data solutions that empower communities, teams, businesses, and partners to make meaningful, informed decisions.

Supplier of the Year

Best Use of Technology

AusIndustry Accelerator Program

Sports Technology Award

Best Technological Solution

our data commitment

Protecting your data with security and integrity

Confidentiality and independence

No delivery entity ever sees or accesses another source entity’s data unless explicitly permitted. No individual or company outside of ActiveXchange's immediate data team has access to data unless explicitly permitted.

Collaboration and transparency

ActiveXchange commits to supporting all partner entities involved in the initiatives we manage to enhance the value of intelligence generated - if you do not benefit, we do not expect your data to be provided.

Data security and responsibility

Wherever possible data transfers are managed over a dedicated, secure, password protected FTP server or a direct API transfer, working closely with your existing third party member management system.

Ownership

The administration or delivery body always remains the Data Owner and can request that data sharing is terminated and account deleted at any stage.

Privacy

No personal data is ever used to contact an individual.

documents

Terms of Use

Privacy Policy

Data Security Fact Sheet

Data Use Agreement

Growth intelligence starts here

If you’re looking to leverage data for more informed decision-making or to better connect across your network, please get in touch with our team.